Research Revealed uncovers the honest, behind-the-scenes truths of market research, giving MRX professionals a platform to share authentic stories, challenge norms, and foster deeper collaboration.

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Latest Episodes

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Episode 3: Navigating the Shifting Landscape of Qualitative Research with Karen O'Neill
Episode 3: Navigating the Shifting Landscape of Qualitative Research with Karen O'Neill

How has the role of qualitative research evolved from being an order taker to a strategic thought leader?

Join Cynthia Harris as she sits down with Karen O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karen reflects on the journey from being an order taker to becoming a strategic thought leader in the industry. They discuss the challenges and opportunities brought by new technologies like Gen AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

Episode 1: Creativity, Data & Emotional Truths with Donovan Triplett
Episode 1: Creativity, Data & Emotional Truths with Donovan Triplett

What happens when bold storytelling meets sharp strategy—and the data that connects them?

In this premiere episode, Cynthia Harris, founder of 8:28 Insights, sits down with Donovan Triplett, Strategy Director at Wieden+Kennedy, to explore the emotional nuance behind great creative work, the evolving role of data, and the power of centering marginalized voices in brand storytelling. From agency-client tensions to rethinking what makes an insight truly useful, this conversation pulls back the curtain on the real dynamics behind iconic campaigns. If you care about creativity, authenticity, and human connection in marketing, this is where it starts.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

With host, Cynthia Harris…

I’m Cynthia Harris, Founder & Managing Director of 8:28 Insights, a human insights and marketing strategy agency where we help brands break through the clutter by understanding the human moments that matter most. For nearly 20 years, I’ve brought together cultural intelligence, market research, and marketing expertise to help some of the world’s leading brands build deeper connections and drive meaningful growth. Fueled by relentless curiosity and a passion for solving complex challenges, I’ve found myself in interesting rooms with some of the leading thinkers of the brand-building world. What I know for sure is: market research has a unique power to do good—ensuring brands not only reach people but resonate with them.

This passion led me to launch Research Revealed, a podcast born out of my desire to spotlight the insightful conversations I regularly have with the brightest minds in the insights industry. There’s a wealth of gray areas in our field—nuances and unspoken challenges that don’t always make it into client meetings. Research Revealed is a recurring interview series that brings these candid, behind-the-scenes discussions to the forefront, featuring some of the world’s leading practitioners as they explore the complexities that drive our industry forward.